Phase 1: Market Research and Concept Development

• Activities Completed: 1. Conducted market research to identify traveler pain points in Saudi Arabia and opportunities for personalized travel solutions. 2. Defined the app’s core features, including itinerary planning, real-time updates, and AI-driven recommendations. 3. Developed the initial concept and roadmap for the app.

15/12/2023
 

Phase 2: Design and Prototyping

• Activities Completed: 1. Designed the app’s user interface (UI) and user experience (UX) with a focus on simplicity and accessibility. 2. Created wireframes and high-fidelity prototypes to showcase the app’s functionality. 3. Conducted usability testing with focus groups to refine the design.

24/05/2024
 

Phase 3: Backend and Frontend Development

• Activities Completed: 1. Developed the backend architecture to support itinerary management, booking integration, and user profiles. 2. Built the frontend for key features, including:  Travel planning interface.  Recommendation engine for hotels, restaurants, and activities.  Real-time notifications and updates. 3. Integrated bilingual support (Arabic and English) for a localized experience.

20/12/2024
 

Phase 4: Beta Testing and Feedback Collection (Jan – Apr 2025)

• Ongoing Activities: 1. Beta Testing:  Launch beta with a small group of users to test key functionalities.  Focus on itinerary accuracy, user experience, and performance. 2. Feedback Collection:  Collect and analyze user feedback to identify pain points and areas for improvement.  Enhance AI recommendations based on user preferences and feedback.

25/04/2025
 

Phase 5: Feature Refinement and Marketing Prep (May – Jul 2025)

• Planned Activities: 1. Refine features based on beta testing insights:  Improve AI algorithms for better travel recommendations.  Ensure seamless booking and payment integration. 2. Conduct comprehensive quality assurance (QA) and performance testing. 3. Begin pre-launch marketing campaigns to generate interest and build anticipation.

18/07/2025
 

Phase 6: Final Testing and Pre-Launch Activities (Aug – Sep 2025)

• Planned Activities: 1. Finalize app security audits to ensure data protection and compliance. 2. Run stress tests to handle peak usage scenarios. 3. Train customer support teams to handle inquiries and issues post-launch. 4. Launch teaser campaigns and invite early adopters to sign up.

26/09/2025
 

Phase 7: Full Launch (Oct 2025)

• Planned Activities: 1. Launch TravelEase across Saudi Arabia with all core features. 2. Provide live user support during the launch period. 3. Monitor app performance and user engagement to resolve any post-launch issues quickly.

06/10/2025

Post-Launch (Nov 2025 – Apr 2026)

• Planned Activities: 1. Roll out additional features, such as loyalty rewards and advanced analytics for users. 2. Expand marketing campaigns to reach a broader audience. 3. Collect post-launch feedback to inform future updates.

30/04/2026